We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Martin Hepp, a structured data researcher from Munich, Germany is looking for participants in a scientific study intended to improve the Schema.org vocabulary. If you are interested, contact him at martin.hepp [at] unibw.de. The results of this study will only benefit the structured data community and make it easier for digital marketers to best utilize structured data!
This post covers an area of structured data markup which is rarely talked about – email markup. It explains how you can use schema vocabulary in JSON-LD format to enhance your emails to add visual tracking information for e-commerce purchases, for example. The overall goal is to provide the customer with a more engaging and rich experience.
Voice search is gaining in popularity as more searches are being conducted on mobile devices than PC’s. It is more important than ever to ensure that the content on your website is being translated into the language of search engines (schema.org). Voice search relies on the knowledge graph connections that schema markup enables, and as more websites use schema markup, voice search will become a more valuable tool.