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We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Google Showing Flights & Hotel Costs For Vacation Searches
When you do a search for vacations such as “Caribbean vacation”, Google will show flights and popular vacation packages as well as images of the destinations. This brings in a new level of rich snippet detail that may become available to other companies.
Why you need structured data for your e-commerce website
Using structured data for your e-commerce website can enhance your products in search results with rich snippets and provide a real SEO boost. Actually, those structured data can give you an advantage over your competitors by giving extra details in the SERPs and increase your click-through rate over the other results.
Mobile/Micro Data Center Market is Expected to Generate Huge Profits by 2021
This article outlines the importance of micro data, and how the future of mobile browsing/commerce is expected to continue to grow exponentially. Marketers are urged to familiarize themselves with this trend to gain a competitive advantage.
9 tools to help you succeed with Google SERP features
This article shows some useful tools to use when preparing your website to be optimized for Google’s SERP. Our own Schema App is listed as one of the tools. “This tool (Schema App) allows you to edit your WordPress site’s schema markup directly, even if you have zero coding knowledge.”
