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Structured Data News Round Up: February 29th, 2016

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:

Google Adds JSON-LD Support For Structured Data Markup From Search Engine Land

Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.

A Layman’s Visual Guide To Google’s Knowledge Graph Search API From Search Engine Land

Google released their much-delayed Knowledge Graph Search API on December 16, 2015, which was announced in a post on Google Plus by Freebase. The Knowledge Graph Search API allows users to query Google’s Knowledge Graph database to obtain information on the entities contained therein.

A Primer On Automating AdWords With Structured Data From Search Engine Land

Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.

No Rich Snippets? Quality of Other Sites in Same Search Results Plays Role From The SEM Post

In a conversation on Twitter, Zineb Ait Bahajji said that Google doesn’t want to clutter up the search results too much but that another factor comes into play when it comes to which sites Google decides to show a rich snippet for. Google will evaluate the other sites being shown in the same search query, then uses that data to decide which results have rich snippets.




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