Video marketing is becoming more popular as companies find new and inventive ways to use video to reach customers. Video stand out in social media and on the web and are attractive to customers looking to find what they need to know quickly through short, visually-appealing video. But with this popularity comes a sea of competition that your video has to stand out against. Using simple SEO strategies is a great way to help your video get to the top of search rankings and YouTube. Here we run through four strategies for SEO for video marketing:
1. Write Long and Informative Video Descriptions or Transcribe Your Video
Remember that YouTube and Google can’t watch your video, so you need to tell these search engines what your video is about. YouTube uses keywords in the description to rank you for super-long tail keywords. It’s recommended that your descriptions are at least 200 words.
You might need to spend a little money for a transcription service, or spend the time transcribing it yourself, but including a transcription with your video allows Google to better qualify your content for relevance to an end user.
2. Use “Video Keywords”
Before deciding on a keyword for your video, check to see if there are video results on the first page of search results for that keyword. If so, that’s a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.
Just as a Web page with relevant keyword terms and phrases always ranks better in search results, videos with the relevant keywords will appear at the top of YouTube search results. These include “how-to” keywords, reviews, tutorials, funny videos, and videos related to sports and fitness. Use the Google Keyword Planner to find ideas for relevant keywords.
3. Make the most of your metadata
The metadata for a YouTube video includes the title, description, tags, category, thumbnail, subtitles and closed captions. Having metadata that is complete and represents the content in your video allows you to add additional contextual information to your videos to help them be discovered by the correct audience. Uploading subtitles and closed captions files for your videos. Add a translated description to your video for content that may appeal to viewers from multiple countries or who speak another language. Just keep it succinct and relevant.
4. Add Structured Markup to videos on your website
If you have videos on your website, add schema.org structured markup can help Google find useful videos to display in search results. In order for your videos to be eligible for rich snippets on Google, you’ll need to properly mark up your video content using the following properties of the schema.org/VideoObject type.
Video results appear both in Everything search and in Video search. Usually, they will appear as a normal result with some video-specific information, such as a thumbnail and duration. When a user clicks on the video result they will be taken to your page, where they can watch your video.
For video markup properties and examples, visit the Google Developers page.
5. Make Use of Multi- Platform Promotion
How you appear in search can have a lot to do with distribution and the channels you’re using to promote your video. With Google and YouTube being the top two search engines, you’ll want to rank well for both. To make the best of this, embed the videos on your own website, then alter the title slightly and upload the video to Youtube. Embedding your slightly altered video marketing in multiple places and then promoting the channels separately ensures that you’ll have an adequate presence on both.