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Structured Data News Round Up: June 29th, 2016

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:

FAQ: All about the Google RankBrain algorithm

Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? A great overview of RankBrain at Search Engine Land.

Ranking in the Semantic Web

A heavy and depth discussion on what it takes to rank in the Semantic Web, an overview into what’s working in SEO and what’s likely to continue working for years to come.

Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps

Android Instant Apps gives users the benefits of better UX and personalised features without the downsides of a slow loading mobile site or the necessity to manually find and install the app. It is Google’s very logical next step in what could be a brilliant master plan to deep-link whole mobile web and thus effectively merge mobile websites and mobile apps into a new medium.

Knowledge management applications: from “nice to have” to “must have”

Make the most of knowledge management applications requires a semantic technology that understands all the nuances of human communication and language. This post discusses l four commonly used knowledge management applications, that when powered by a cognitive technology, can transform your ability to take advantage of information as part of an essential component to your business strategy.

Google’s Keyword Planner Now Combines Keywords for Search Volume

Last week, Google made a change to the tool where instead of showing individual keyword estimates for each keyword or keyword phrase, Google is now lumping in the data together, meaning Google will show identical estimates for similar keywords or keyword phrases – advertisers will recognize this as Google combining search variants.

A Look Around The World At How News Websites Are Adopting Google’s AMP HTML

As the web has rushed towards “mobile first,” a number of initiatives seek to help websites optimize themselves for the mobile web, perhaps most visibly Google’s Accelerated Mobile Pages (AMP) Project. This article examines how AMP’s adoption is faring across the world within the realm of online journalism.

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