Kayokoko Swimwear is a designer swimwear online store. They were awarded the Best Online Shopping Experience (Small) from Canada Post for 2015. We decided to check out if they were using structured data on their website and where they still had opportunities to improve. We used the Google Structured Data Testing Tool…
We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: 5 Essential Search Trends That Will Impact Online Revenue In 2016 from Search Engine Land Search Engine Land is predicting that structured data will become even more significant…
If you collect reviews on either your own website or third party sites such as Google+ or Yelp, you can add schema.org mark up for a variety of schema.org types including businesses, products, recipes and different creative works such as books or movies. With this markup implemented, when Google finds…
We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Ebay Moves Toward Structured Data- And Why it Matters from Channel Advisor In an effort to stay competitive with Amazon, eBay is making an effort to gather more structured…
Return on Investment of Adding Structured Data to your Website – Semantic Search Marketing Semantic Search Marketing has had a rapidly growing audience and increasing cadence in the search engine optimization news. Why? Because search engine giants Google, Yahoo and Bing, have committed and are growing the use cases in which…
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today that helps boost your website in the search engine result pages (SERPs). This post explains how schema markup can help make your…
There are many Structured Data markup opportunities for eCommerce stores that could help them stand out in search results. Generally, store owners just add the markup tags to help Google identify prices, product availability and ratings, but there are many underutilized opportunities in implementing other properties. This blog post goes through some of…
Semantic markup is a mechanism for creating meaningful data on the web. Semantic markup helps search engines understand what our content and our data means so it can display better search results. When companies implement schema.org markup on their websites, they appear in more relevant search results and are more…