Kayokoko Swimwear is a designer swimwear online store. They were awarded the Best Online Shopping Experience (Small) from Canada Post for 2015. We decided to check out if they were using structured data on their website and where they still had opportunities to improve. We used the Google Structured Data Testing Tool…
We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Google Adds JSON-LD Support For Structured Data Markup From Search Engine Land Now you can use JSON-LD for your structured data markup for products and/or reviews rich…
If you collect reviews on either your own website or third party sites such as Google+ or Yelp, you can add schema.org mark up for a variety of schema.org types including businesses, products, recipes and different creative works such as books or movies. With this markup implemented, when Google finds…
We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Ebay Moves Toward Structured Data- And Why it Matters from Channel Advisor In an effort to stay competitive with Amazon, eBay is making an effort to gather more structured…
Just when you thought how Google works was getting more complicated and obscure, Google has announced how you can manage how your local business information shows up in search. In the past, we worked with our clients to use Google My Business to manage this information. Now you can add it…
Return on Investment of Adding Structured Data to your Website – Semantic Search Marketing Semantic Search Marketing has had a rapidly growing audience and increasing cadence in the search engine optimization news. Why? Because search engine giants Google, Yahoo and Bing, have committed and are growing the use cases in which…
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today that helps boost your website in the search engine result pages (SERPs). This post explains how schema markup can help make your…
Video marketing is becoming more popular as companies find new and inventive ways to use video to reach customers. Video stand out in social media and on the web and are attractive to customers looking to find what they need to know quickly through short, visually-appealing video. But with this…
So you think you’re pretty good at SEO? If you’re nodding your head I can only hope that you’re using structured data and schema.org. Schema.org is fast emerging as the best practice for semantic SEO and offers a great opportunity for any business that has a website. If you aren’t…
When selecting a web developer, it is now an important step to determine if they are familiar and able to build a website for you that is semantic ready. This means that they are familiar with schema.org and how to implement it on the content management system (WordPress or otherwise)…