We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Publishers can now provide search engines with data sets.”Google’s focus here in on the provision of structured data markup do describe what a data set is about – with the aim of improving data discovery, leading scientists to the information they need for their work.”
This tool helps you preview your structured data markup to make sure it generates the Google Search display you expect. This tool could be very useful to use in conjunction with Schema App to add an extra quality control step for your markup.
Google’s new search algorithm rewards websites with great content, content that is properly described and able to be turned into rich snippets. The smarter Google’s search algorithm becomes, the more accurately it can find and display your content in the right search queries.