We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Currently, Google does not count unlinked citations (mentions without a hyperlink) for rankings, but uses them for new page discovery. However, they are currently looking for ways to use unlinked citations in rankings.
Google’s new Penguin 4.0 algorithm is now fully rolled out, with changes to the value that google allocates to items such as links. The biggest improvement is that the algorithm now refreshes in real-time, meaning that webmasters will see changes take place shortly after they re-crawl or re-index a page.
“Recently, there have been significant advances in Machine Learning that enable computer systems to solve complex real-world problems. One of those advances is Google’s large scale, graph-based machine learning platform, built by the Expander team in Google Research.” All of this means that as Google gets better at understanding “natural language”, your search queries will be better understood so that you can be matched with the best content.