We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Google has removed their Notable Online feature from the search results. Previously, users could click on this dropdown to get information about the website taken from Wikipedia. Google may be removing this feature in favor of Knowledge graph cards, which present information in a more visual and appealing way.
This post covers some of the basics about structured data markup, and gives good recommendations on where to start. It even gives some example JSON-LD code as a bonus! This is all because Google has hinted that they may start to use structured data as a ranking factor, which would be very beneficial for companies already using structured data, and provide a huge opportunity for companies who aren’t.
Most Google searches today are made from mobile devices, but the ranking systems still look at the desktop version of a website’s content to evaluate its relevance to the user. To fix this, Google will be experimenting with a mobile-first index to better serve mobile users. This change will make adding Schema markup that much more important to your website because Schema markup remains the same regardless of whether users are searching on mobile or desktop. Fully utilizing Schema markup will ensure that the impact of these changes will be minimized on your website’s search rankings.