We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.
Google released their much-delayed Knowledge Graph Search API on December 16, 2015, which was announced in a post on Google Plus by Freebase. The Knowledge Graph Search API allows users to query Google’s Knowledge Graph database to obtain information on the entities contained therein.
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
In a conversation on Twitter, Zineb Ait Bahajji said that Google doesn’t want to clutter up the search results too much but that another factor comes into play when it comes to which sites Google decides to show a rich snippet for. Google will evaluate the other sites being shown in the same search query, then uses that data to decide which results have rich snippets.