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Structured Data News Round Up: May 3rd, 2016

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:

Proving the real value of Google AMP

So far the SEO community hasn’t completely embraced AMP. A mobile site isn’t enough as this goes further than stripping most of the code down to just the essentials. Martjin Scheijbeler discusses why AMP can bring in more value than just a faster experience.

How to Use Aggregate Review Schema to Get Stars in the Search Results for Local Businesses

Have you ever envied these review sites with the nice yellow stars in the search results, like Yelp, Angie’s List, HomeAdvisor and others? In this article Eduard de Boer explains how to easily get yellow stars for pages from YOUR site.

How Does Google RankBrain Affect SEO in 2016?

Google RankBrain, confirmed as the third most important factor in the ranking algorithm, has now been in play for approximately six months, as it was announced in October 2015. The question is no longer what is RankBrain, but rather, how it has affected SEO strategy in 2016.

Demystifying the Role of Artificial Intelligence in Marketing and Advertising

The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing and advertising efforts more effective. eMarketer’s Bryan Yeager spoke with Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, to demystify how AI is used for marketing and what its future may hold.

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