As we observe this migration toward mobile devices being the primary tool we reach for when seeking information, business owners need to consider making mobile a priority in order to adjust to their users’ behavior. Christina Davidson discusses how mobile usage has been steadily increasing for the past few years and how companies are adapting.
Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. Tamara Weintraub discusses why we need to start taking an even more human-first approach to search engine optimization.
The search giant won’t say exactly how many trillions of queries it processes, other than it’s now two or more. It last claimed 1.2 trillion in 2012.
Schema.org and the Financial Industry Business Ontology (FIBO) are teaming up to bring more semantics technologies to a greater audience. Enhancements to the core of the proposed Release Candidate 3.0 of the Google-, Microsoft-, Yahoo- and Yandex-sponsored community activity to create a shared vocabulary for marking up web pages will include contributions from the business ontology developed by the EDM Council.
On 17 May 2016 Google rolled out a number of changes to how the search engine handles structured data on the web. Among the most important of these changes are the introduction of a new rich results type, Rich Cards; the complete restructuring of its documentation about structured data; and the addition of a new report in Google Search Console, the Rich Cards report.
Google is demoed the new AdWords design today at 9:00am PT / 12:00pm ET. Click this link to watch the reveal.
Microsoft discusses their continuing work supercharging Bing and Cortana, and applying new technologies to Microsoft Academic, which serves the research community.