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Structured Data News Round Up: April 5th, 2016

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:

The Evolution of SEO

Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?

Why SEO Is Just The Start For Digital Marketing

Andrew Schulkind discusses why focusing solely on SEO and traffic metrics is a mistake.

Images for blogs

Marieke van de Rakt from Yoast provides tips on including images in your blog post.

Does Google’s RankBrain machine learning improve search results for users?

RankBrain might impact search query results based on better classification of pages and better understanding related groups of words.

How To Get Started With Accelerated Mobile Pages (AMP)

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

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