Are you always listening to your customers? You may be busy with a remodeling project or tackling a long list of things to take care of on your day’s schedule. But, do you stop and listen to the customers that are coming in your door or calling you? You should…
Standing out from the crowd is hard to do as a small business. While there are many ways to provide good service, creating memorable service is harder to do. Small businesses tend to lack huge marketing budgets and there’s little chance of competing successfully with large companies in this area….
Google places for business provides business owners a free tool to manage how the business shows up across the web. The management of the business profile affects various Google products like Google Search, Maps, Google+ and on mobile devices. Google My Business Services While the primary purpose of Google my Business…
The Schema.org markup is a recommendation by the major search engines to help publishers inform them of the web content. Their web crawlers when they find the markup can use it to better categorize the topic and meaning of the elements of the website. Schema.org covers many topics including things…
In Canada the federal government, in the form of Industry Canada, provides a relatively good business directory. It has a straight forward process with no sales people contacting to upsell you. Its free business directory has a many options to customize your listing, including website URL and product / service…
Why Yellow Pages? The Yellow Pages is a primary data provider to many downstream websites. For instance, if you provide them with your data, they will periodically send the company information to other websites who will add a citation. Yellow Pages also has a free online listing available to promote…
For those of you considering registration with the Better Business Bureau (BBB), here are some tips. First of all, let’s cover the basics. The BBB is an organization focused on marketplace trust for over 100 years! Its independent from the government, acts in a sort of industry self-regulation and is…
Schema.org is a set of recommendations from top search engines Yahoo!, Google, Bing and Yandex to improve the quality of search results. Originally published in June 2011, it is a major collaboration of the big search providers to standardize the optimal method of adding microdata to your websites. Until then,…
In a short summary, HummingBird is Google’s method to provide more precise answers to user queries. Going beyond simple keyword matching Google is working to match an answer with user queries using their Knowledge Graph and methods that look at the semantics (meaning of words) of content. Expect this will…