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Category: Marketing

Home Archive by Category "Marketing" (Page 4)

Is Pinterest a Good Social Media Option for Home Improvement Companies?

March 14, 2014Mark van BerkelMarketingphotos, pinterest, social media, visual

You are growing your home improvement business and you want to use social media. That is a good thing. In fact, social media is an excellent way to inexpensively market your business when it is done properly. But, you may be wondering about this new site you’ve heard of that’s…

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Marketing Should Be Impacted by What Your Customer’s Say to You

February 11, 2014Mark van BerkelMarketing

Are you always listening to your customers? You may be busy with a remodeling project or tackling a long list of things to take care of on your day’s schedule. But, do you stop and listen to the customers that are coming in your door or calling you? You should…

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How to Differentiate Your Small Business

February 7, 2014Mark van BerkelMarketing

Standing out from the crowd is hard to do as a small business. While there are many ways to provide good service, creating memorable service is harder to do. Small businesses tend to lack huge marketing budgets and there’s little chance of competing successfully with large companies in this area….

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How to Register with Google My Business

January 23, 2014Mark van BerkelMarketingdo it yourself, google places, how to

Google places for business provides business owners a free tool to manage how the business shows up across the web. The management of the business profile affects various Google products like Google Search, Maps, Google+ and on mobile devices. Google My Business Services While the primary purpose of Google my Business…

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Schema.org Image Gallery

January 22, 2014Mark van BerkelSEOhow to, schema.org, tips

The Schema.org markup is a recommendation by the major search engines to help publishers inform them of the web content. Their web crawlers when they find the markup can use it to better categorize the topic and meaning of the elements of the website. Schema.org covers many topics including things…

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How to register on Industry Canada

January 22, 2014Mark van BerkelMarketingcitation, industry canada, marketing, tips

In Canada the federal government, in the form of Industry Canada, provides a relatively good business directory. It has a straight forward process with no sales people contacting to upsell you. Its free business directory has a many options to customize your listing, including website URL and product / service…

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How to register your company on Yellow Pages

January 21, 2014Mark van BerkelMarketingcitation, how to, tips, yellow pages

Why Yellow Pages? The Yellow Pages is a primary data provider to many downstream websites. For instance, if you provide them with your data, they will periodically send the company information to other websites who will add a citation. Yellow Pages also has a free online listing available to promote…

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How to Register with the Better Business Bureau (BBB)

November 26, 2013Mark van BerkelMarketingBBB, marketing, process, trust

For those of you considering registration with the Better Business Bureau (BBB), here are some tips. First of all, let’s cover the basics. The BBB is an organization focused on marketplace trust for over 100 years! Its independent from the government, acts in a sort of industry self-regulation and is…

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What is Schema.org? Why should you care?

November 7, 2013Mark van BerkelSEO

Schema.org is a set of recommendations from top search engines Yahoo!, Google, Bing and Yandex to improve the quality of search results. Originally published in June 2011, it is a major collaboration of the big search providers to standardize the optimal method of adding microdata to your websites. Until then,…

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Google’s HummingBird Algorithm Update

November 1, 2013Mark van BerkelSEO

In a short summary, HummingBird is Google’s method to provide more precise answers to user queries. Going beyond simple keyword matching Google is working to match an answer with user queries using their Knowledge Graph and methods that look at the semantics (meaning of words) of content. Expect this will…

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