Email is a key component of how we get things done, especially in business. So much information can be contained in an email and many require the reader to take action such as RSVP to an event, or flight check in. But, email is not efficient. For every email you…
Semantic markup is a mechanism for creating meaningful data on the web. Semantic markup helps search engines understand what our content and our data means so it can display better search results. When companies implement schema.org markup on their websites, they appear in more relevant search results and are more…
First, what is a call-to-action? A call-to-action is an instruction to your audience, the visitors to your website for example, to provoke an immediate response. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or signing…
In part III of this series, we have introduce Schema.org Tools that help you to author and test your markup. You will be introduced to Structured Data Markup Helper and Rich Snippets Testing Tool. Schema.org Website The specifications are on the website http://schema.org. It’s easy to navigate and there are…
In Part II of this series, we go into how you can apply the schema.org markup in your websites. The articles helps you identify the business types, provides navigation tips and provides examples of markup for Locations, Offers, and ImageGallery. Identifying your business type Schema.org has a list of eight common Home and…
Understand Schema.org – What is it It is a shared markup vocabulary that makes it easier for webmasters to markup HTML pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for…
If you’re like me then you want to provide the most accurate description of webpages as possible. Schema.org provides hundreds of class types for you to choose from, and yet sometimes you can’t find a good class. Fortunately, Schema.org has the property additionalType that allows for further classification. The design…
Do you spend much time online reading about your industry and how to market to your customers? If you do, you may know that there are numerous ways for you to market your business inexpensively. You may even have a long list of methods you hope to try. Your time…
You may know of earned, owned and paid media by another name. It is also known as bought media. It is a type of media that is used throughout the industry and a type of media that even a small business owner can appreciate. Once a “new” method of advertising,…
One of the keys to create a reputation for your business online is to communicate through a blog. Blogging helps people to get to know your business and know what you have to offer to them. It is often a good idea to update your blog with more than just…