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Category: Marketing

Home Archive by Category "Marketing" (Page 2)

Structured Data News Roundup: January 27th, 2016

January 27, 2016Martha van BerkelSemantic SearchFacebook Open Graph, JSON-LD, rich snippets

Google to Add JSON LD Support for Rich Snippets from SEO Round Table  Google will likely be expanding implementation support for rich snippets through JSON-LD. John Mueller confirmed this on Twitter after a webmaster said he saw websites using JSON-LD to power their product reviews rich snippets. A Visual Guide…

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Structured Data News Roundup: January 3rd, 2016

January 3, 2016Martha van BerkelSemantic SearchSemantic SEO, structured data

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: 5 Essential Search Trends That Will Impact Online Revenue In 2016 from Search Engine Land Search Engine Land is predicting that structured data will become even more significant…

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Enabling Rich Snippets for Reviews and Ratings

December 28, 2015Martha van BerkelSemantic Searchreviews, schema.org, structured data

If you collect reviews on either your own website or third party sites such as Google+ or Yelp,  you can add schema.org mark up for a variety of schema.org types  including businesses, products, recipes and different creative works such as books or movies. With this markup implemented, when Google finds…

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Structured Data News Round Up: December 18th, 2015

December 18, 2015Martha van BerkelSemantic Searchgoogle, schema.org, structured data

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Ebay Moves Toward Structured Data- And Why it Matters from Channel Advisor  In an effort to stay competitive with Amazon, eBay is making an effort to gather more structured…

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Take control of your Local Business Information in Google

December 10, 2015Martha van BerkelSemantic Searchlocal, local business, schema.org, semantic

Just when you thought how Google works was getting more complicated and obscure, Google has announced how you can manage how your local business information shows up in search.  In the past, we worked with our clients to use Google My Business to manage this information. Now you can add it…

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ROI of Structured Data & Schema.org – Semantic Search Marketing

November 17, 2015Martha van BerkelROIbenefits, case study, return on investment, roi, schema.org, structured data

Return on Investment of Adding Structured Data to your Website – Semantic Search Marketing Semantic Search Marketing has had a rapidly growing audience and increasing cadence in the search engine optimization news. Why? Because search engine giants Google, Yahoo and Bing, have committed and are growing the use cases in which…

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How Schema.org Structured Data can Increase Organic Traffic

November 12, 2015Martha van BerkelSemantic Searchschema.org, SERP, structured data

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today that helps boost your website in the search engine result pages (SERPs).  This post explains how schema markup can help make your…

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Advanced SEO For Video Marketing

November 3, 2015Martha van BerkelSEOschema.org, Structured Markup, Video Marketing

Video marketing is becoming more popular as companies find new and inventive ways to use video to reach customers. Video stand out in social media and on the web and are attractive to customers looking to find what they need to know quickly through short, visually-appealing video. But with this…

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5 Tips on How to Get Started with Semantic Marketing

November 2, 2015Martha van BerkelSemantic Searchschema.org, SEO tips

So you think you’re pretty good at SEO? If you’re nodding your head I can only hope that you’re using structured data and schema.org. Schema.org is fast emerging as the best practice for semantic SEO and offers a great opportunity for any business that has a website. If you aren’t…

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Questions to Ask Your Web Developer in Preparation for Semantic Marketing

October 8, 2015Martha van BerkelSemantic Searchschema.org, semantic marketing, Wordpress Plugins

When selecting a web developer, it is now an important step to determine if they are familiar and able to build a website for you that is semantic ready. This means that they are familiar with schema.org and how to implement it on the content management system (WordPress or otherwise)…

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