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Priority Matrix Meet Kanban

November 2, 2013Mark van BerkelInnovationkanban, management, priority matrix

After recently attending the Agile Conference in TorontoI took what I learned in a session on Personal Kanban and combined it with a Priority Matrix that I like to use. The results, thus far, have been amazing and I don’t think I can chalk it up to coincidence. I predict…

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Google’s HummingBird Algorithm Update

November 1, 2013Mark van BerkelSEO

In a short summary, HummingBird is Google’s method to provide more precise answers to user queries. Going beyond simple keyword matching Google is working to match an answer with user queries using their Knowledge Graph and methods that look at the semantics (meaning of words) of content. Expect this will…

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What do to with your website when you add a location

October 30, 2013Mark van BerkelMarketing, SEO

Recently I had a question that went something like this; we’ve added a new location to our business and want to update my website. Should I create a new website or edit my existing site? When faced with this fortunate situation, adding a new website is more work and simply…

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An Integrative Approach to Business Models

March 17, 2013Mark van BerkelInnovation

Integrative Thinking works on business models and Oesterwalder’s Business Model Canvas is the perfect specimen for integrative modeling… As a University of Toronto Rotman graduate I was recently privileged to attend Roger Martin’s condensed version of Integrative Thinking course. Given two choices Integrative Thinking is not a solution of compromise, rather it…

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Suspension of belief

November 9, 2012Mark van BerkelInnovation

“The supposition that the future resembles the past is not founded on arguments of any kind, but is dereived entirely from habit.” – David Hume. The suspension of beliefs is neccessary to enjoy the exploration and discovery of new ideas in your business or industry. The revolutionary potential in your…

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Hunches

September 7, 2012Mark van BerkelInnovation

The Slow Hunch is the title of a chapter of Steven Johnson‘s book “Where Good Ideas Come From: The Natural History of Innovation” (ISBN-10: 1594487715) and is a primary source of inspiration for the naming of Hunch Manifest Inc. The Slow Hunch states, in essence, that breakthrough ideas almost never come in…

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