We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Google is redesigning many of their testing tools with the new Material Design framework and the Mobile Usability tool is the latest to get a redesigned look. Google is letting web masters know that they should expect to see pages that have mobile UX issues to rank lower in search for those users.
You can now use Google Tag Manager to insert JSON-LD into a page, allowing you to add Schema markup to your site without having to touch the site’s code directly. Chris Goddard reviews the process.
Jennifer Slegg reviews her fireside chat with Gary Illyes from Google, and discusses new features coming to Search Console.
According to Pete Campbell, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.
Google announces a dedicated Machine Learning research group in Europe, based in their Zurich office. “Google Research, Europe, will foster an environment where software engineers and researchers specialising in ML will have the opportunity to develop products and conduct research right here in Europe, as part of the wider efforts at Google.”
In this webcast by Purna Virji, Microsoft Senior PPC Training Manager, Luke Alley, PPC Director at Avalaunch Media and Erin Sagin, PPC Evangelist at WordStream, focus on specific angles for ad copy to influence searchers, from pain points to lively verbs to FOMO and offering partner products. They wrap it up with more specifics – on brainstorming, keeping the process fun and how to go crazy (in a good way).