We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Just 10 years ago, the publishing world changed considerably with the general increase in digital media consumption. This is not just about the expansion of ebook sales since the release of the Kindle; this is about the fact that publishers are competing with many other content providers and media creators for the limited attention and dollars consumers have to give.This is where semantic markup comes into play. While the focus of publishers in the past has mostly been on creating new content—moving on to the next new thing—there are many reasons why publishers can and should consider how they can get more use out of the content they already have.
Google is now using the RankBrain machine-learning system to process each and every search query it receives. Fuelled by AI, RankBrain is a query refinement algorithm that helps Google to better understand the user’s intent. If you have a website that’s not optimized for the RankBrain algorithm, then you’re likely set to lose traffic to your competitors.
In a recent G2 Crowd survey, 62.2% of the respondents reported that integrating data across multiple platforms was having an impact / high impact on their current business strategy. As information becomes more of the driving force behind business strategies and business decisions, getting accurate and complete data to the right person at the right time and in the right context is a critical business imperative.
eBay adopting AMP for their transaction-based site may signal that Google might push out AMP well beyond article and news-oriented content.
The next version of Bing Search APIs are Cognitive Services – using the same core Bing platform and features that hundreds of millions of monthly users rely on for search across Bing, Cortana, Office, and trusted external partners. Developers at any level—from startups to enterprise teams—have instant access to Bing’s new search APIs.
Google Posts – a feature Google had initially launched for political candidates in the US – has now expanded to other areas of the search results. Dr. Pete Meyers spotted Google testing it for a non-political search in the search results, this time for a charter school in New York.
Over the past 24 hours or so, Google seems to have cancelled a massive number of Google AdSense accounts. Emails are going to these publishers that read “Your Google AdSense account was recently cancelled.”
Google’s John Mueller said in a Google Hangout on Google+ last Friday that changing the URL or location of your XML sitemap has no impact on your crawling or indexing of your web site.