We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Featured Snippets were born out of a problem that dates back to the early days of search. Pre-Google, many search players, including Yahoo, were human-curated directories first. As content creation exploded, humans could no longer keep up, especially in anything close to real-time, and search engines turned to algorithmic approaches and machine curation. Dr. Peter J. Meyers discusses search today and Ranking #0.
It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
According to IBM, 70% of U.S. shoppers now use their iPhones or Android phones while shopping in-store. Shoppers will soon be able to start talking to an artificial intelligence-powered digital assistant while strolling around Macy’s, courtesy of IBM Watson, the centerpiece of IBM’s artificial intelligence push.
New eye tracking studies have been released by Mediative and ConversionXL this year, and they tell us that the way we search today versus even two years ago is significantly different. With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. Taylor Smariga discusses how hotels can use this information to their benefit.