We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
On August 4th, Google updated its structured data documentation on reviews to include guidelines and code specifications for the creation of critic reviews for local businesses, along with a number of other, smaller changes.
Bing Ads announced they now have added support for “upgraded URLs.” Upgraded URLs lets you separate the destination URLs from your tracking parameters, so you can easily maintain the tracking parameters and change them as you see fit.
As part of IAB search week, James Murray, UK Search Advertising Lead at Microsoft gives us an insight into the future of visual search.
One of the biggest, scary enigmas in digital marketing is Google’s algorithm used to rank search engine results. Google has announced its top three factors used in the search rankings process. Among their newest additions is RankBrain. This article examines why.
Despite the increasing prevalence and untapped potential of unstructured forms of data – IoT, social networks, and external data – BI users still emphasize the importance of internal, business systems, and structured data, according to new survey.