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We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news:
What is Structured Data and Schema for websites and SEO? from Duct Tape Marketing
While there isn’t any new information in this article, it might be the best breakdown of what structured data is if you are new to it.
7 Google Rich Answers Optimization Tips from Blogging Pro
Perhaps you have seen a few of these while searching a common question but never paid much attention as a general internet user. From the eyes of a blogger and marketer, though, you might want to consider jumping in the race for your content to be featured in this “position zero” spot.
We Called It: Structured Data and Search Engine Ranking Factors from SEM Rush
It has been rumored that schema would eventually be used as a ranking factor. In this recent article from Search Engine Land, John Mueller stated in a Google hangout that “over time, I think it [structured markup] is something that might go into the rankings as well.”
7 Steps to Pushing JSON Structured Data using Google Tag Manager from 6D Global
Earlier this year, Google announced that it was going to start to support JSON-LD as an alternative to traditional microdata markup. This blog provides a step-by-step tutorial that will show you how to use Google Tag Manager to roll out JSON-LD Structured Data throughout your site in an extremely efficient manner.
How Gmail’s Structured Data (Schema.org) Can Shape The Next Generation of Email Marketing from Scooptank
This article gives an overview of Google Actions in the Inbox and presents some ideas on how companies can take advantage of them. It gives a great overview of what is available and what you can do right now to try to start implementing actions in the inbox.
Did we miss anything big? Please let us know in the comments and we’ll add it to the list.
